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When configure, price, and quote (CPQ) software entered the market in the ’90s, it changed manufacturing sales as we know it. Now, any company that isn’t using one of these platforms risks getting left behind in the digital transformation.
You’ve likely already heard about some of your competitors who’ve adopted CPQ technology and are now reaping benefits in their revenue and closure rate. If you’re evaluating solutions for your own company, how do you ensure you’re choosing the right CPQ platform? Let’s take a look at how important this decision is and what can happen if you don’t choose wisely.
The benefits of CPQ solutions are so broad that they can drastically alter the way you set benchmarks for productivity at your company. Still, with so many solutions on the market, you need to carefully evaluate your options to find the best match for your needs.
Most CPQ solutions are optimized for a certain business category, and some may not be able to handle the nuances of your industry. Making the wrong choice could lead to any of the following issues:
As you move quotes through the process quicker, your entire engineering and production teams will be free to work more efficiently, unbothered by questions from sales. CPQ doesn’t just supercharge your sales process — it indirectly improves productivity for every member of your company.
