Driven by customer expectations for unique, personalized products, the need for manufacturers to leverage data is greater now than ever. Yet, producing smaller batches of bespoke variants requires data on demand, 24/7. Creating such a capability requires businesses to integrate their existing systems with powerful new tools, such as CPQ (configure, price, quote).

Jon Lidbury, director of EMEA for Configure One explains all, and shares the story of how one manufacturer is already using the technology to take its organization to the next level.